Hook trial users from their first use

From Intercom: https://www.intercom.com/blog/trial-users-first-use/ In 1898, American sales pioneer E. St. Elmo Lewis created the AIDA model to describe how customers buy. The AIDA model described four cognitive phases that buyers follow when accepting a new idea or purchasing a new product: A problem comes to the customer’s attention.This creates interest in the benefits of a … Continue reading Hook trial users from their first use

UX Improvements For Keyboard Accessibility

From Smashing mag: https://www.smashingmagazine.com/2019/07/ux-improvements-keyboard-accessibility/ How can we provide an accessible user experience for keyboard-only and assistive technology users without affecting the experience for any other users? We’ve kindly asked Aaron Pearlman, Principal UX Designer at Deque Systems, to share some practical tools and techniques to ensure that we’re all providing an inclusive and accessible experience … Continue reading UX Improvements For Keyboard Accessibility

Cognitive Maps, Mind Maps, and Concept Maps: Definitions

From Nielson Norman Group: https://www.nngroup.com/articles/cognitive-mind-concept/ Summary: Cognitive maps, concept maps, and mind maps are diagramming techniques that can be utilized throughout the UX process to visualize knowledge and surface relationships among concepts. Cognitive mapping, mind mapping, and concept mapping are three powerful visual-mapping strategies for organizing, communicating, and retaining knowledge. They help us lay out complex … Continue reading Cognitive Maps, Mind Maps, and Concept Maps: Definitions

Why Toggle Buttons Are Confusing

From UX Movement https://ift.tt/2NPB1Sn There’s no better way for changing states on an app than to use toggle buttons. A state change occurs at the press of a button. They save space by presenting two or more options in a single control. But when they’re confusing to use, they’re the worst. Inverted Vs. Direct Color … Continue reading Why Toggle Buttons Are Confusing

How to use Screening Questions to Select the Right Participants for User Research

From Nielson Norman Group: https://www.nngroup.com/articles/screening-questions-select-research-participants/ Summary: To recruit appropriate UX research participants, assess people’s characteristics without giving away the purpose of the study. Finding the right participants for a user-research study can be challenging, even if you have clearly defined your target audience . You can learn something from almost any user, but you’ll get more … Continue reading How to use Screening Questions to Select the Right Participants for User Research

Collective #532

From Codrops: https://tympanus.net/codrops/collective/collective-532/ Visualizing Risk: Remotely Triggered Earthquakes A really amazing project by Will Chase that he created for the VizRisk challenge. Read it Our Sponsor Be Theme: 450+ pre-built websites you can “steal” If you want gorgeous visuals AND smooth UX, Be Theme offers you 450+ pre-built websites that you can easily customize. You … Continue reading Collective #532

The Case For Brand Systems: Aligning Teams Around A Common Story

From Smashing mag: https://www.smashingmagazine.com/2019/06/case-brand-systems-align-teams/ There’s a disconnect. If you’ve been in business for enough time you’ve definitely felt it. Teams are pulling companies in different directions with internal processes and specialized frameworks for absolutely everything. They’re focused on building their “part” of the product, and doing it incredibly well. There’s just one problem: our internal … Continue reading The Case For Brand Systems: Aligning Teams Around A Common Story

The Optimal Placement of Mobile Call to Action Buttons

From UX Movement http://bit.ly/2INF1yh Did you know that button placement affects how fast users complete their task? Placing your call to action buttons where users expect to find them leads to faster task completion. When users get more done in less time, they’re more satisfied. Here’s a comprehensive analysis of all the button placements you … Continue reading The Optimal Placement of Mobile Call to Action Buttons

What Web Designers Can Do To Speed Up Mobile Websites

From Smashing mag: https://www.smashingmagazine.com/2019/06/web-designers-speed-mobile-websites/ I recently wrote a blog post for a web designer client about page speed and why it matters. What I didn’t know before writing it was that her agency was struggling to optimize their mobile websites for speed. As a result, she came back to me concerned with publishing a post … Continue reading What Web Designers Can Do To Speed Up Mobile Websites