The Layer-Cake Pattern of Scanning Content on the Web

From Nielson Norman Group: https://www.nngroup.com/articles/layer-cake-pattern-scanning/ Summary: When headings and subheadings visually stand out on the page and are descriptive, users engage in an efficient scanning pattern that allows them to quickly find the information that they need. People don’t usually read every word on a webpage, in an app, or even in an article or text … Continue reading The Layer-Cake Pattern of Scanning Content on the Web

Stop Misusing Toggle Switches

From UX Movement https://ift.tt/2YOEUuM There are times to use toggle switches and times not to. When designers misuse them, it leads to confused and frustrated users. If you want to know when you should use them, it’s important to understand the different types of toggle states and options. Contextual States Vs. System States It’s easy … Continue reading Stop Misusing Toggle Switches

Inspirational Websites Roundup #7

From Codrops: https://tympanus.net/codrops/2019/08/06/inspirational-websites-roundup-7/ We are thrilled to share yet another inspirational websites roundup with you! This past month has been pretty exciting design-wise: beautiful storytelling combined with unexpected shapes and a welcomed comeback of sans-serif goodness; these were the main mottos in our website picks of the month. We hope you enjoy this fresh collection … Continue reading Inspirational Websites Roundup #7

Conferences as a Constraint, or Creative Customer Research

From Designing Atlassian - Medium https://ift.tt/2KveZ2f Conferences as a UX Research Constraint “People want to tell their stories. Provide that platform and then they’re totally immersed in the topic. You’ve got them.” — Plaid London Every year, Atlassian hosts our annual customer conference, Summit. What began as a tiny conference with a handful of customers has greatly expanded. … Continue reading Conferences as a Constraint, or Creative Customer Research

Product managers should not build the roadmap. The product team should.

From Intercom: https://www.intercom.com/blog/product-managers-should-not-build-the-roadmap/ When you think of the role and responsibilities of a product manager, two things probably come to mind – prioritization and roadmaps. But should prioritization and roadmaps be the responsibility of product managers alone? I don’t think so. Roadmaps are a prioritized to-do list that, when done well, create alignment around what … Continue reading Product managers should not build the roadmap. The product team should.

A Guide to User Research Analysis

From UX Booth: http://tracking.feedpress.it/link/7644/12638994 When designers perform user interviews, field observations, or usability tests, they gather tons of notes and data to help inform design decisions and recommendations. But how do they make sense of so much qualitative data? Talking to customers is great, but most people walk away feeling overwhelmed by the sense of … Continue reading A Guide to User Research Analysis

Hook trial users from their first use

From Intercom: https://www.intercom.com/blog/trial-users-first-use/ In 1898, American sales pioneer E. St. Elmo Lewis created the AIDA model to describe how customers buy. The AIDA model described four cognitive phases that buyers follow when accepting a new idea or purchasing a new product: A problem comes to the customer’s attention.This creates interest in the benefits of a … Continue reading Hook trial users from their first use

UX Improvements For Keyboard Accessibility

From Smashing mag: https://www.smashingmagazine.com/2019/07/ux-improvements-keyboard-accessibility/ How can we provide an accessible user experience for keyboard-only and assistive technology users without affecting the experience for any other users? We’ve kindly asked Aaron Pearlman, Principal UX Designer at Deque Systems, to share some practical tools and techniques to ensure that we’re all providing an inclusive and accessible experience … Continue reading UX Improvements For Keyboard Accessibility

Cognitive Maps, Mind Maps, and Concept Maps: Definitions

From Nielson Norman Group: https://www.nngroup.com/articles/cognitive-mind-concept/ Summary: Cognitive maps, concept maps, and mind maps are diagramming techniques that can be utilized throughout the UX process to visualize knowledge and surface relationships among concepts. Cognitive mapping, mind mapping, and concept mapping are three powerful visual-mapping strategies for organizing, communicating, and retaining knowledge. They help us lay out complex … Continue reading Cognitive Maps, Mind Maps, and Concept Maps: Definitions